I enjoy hype a lot! It's much cooler to see how artists build-up towards their projects release instead of having all the ideas thrown at you. My only concerns about hype is the democracy that it inevitably involves, and what I mean by this is that it involves popularity more or less. Hype can exist for the worst reasons, examples like M.I.A and Kanye West, show us that just by be out constantly with opinions you make your own hype.
mandag den 31. maj 2010
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